Photojournalism - Commercials

Mittwoch, 19. November 2014

PhotoJ - Magazines Part II


  1. Early Magazine Covers:
    1. This kind of covers were not the kind of cover we would think of. Because many had on their opening page just a title and table of contents. But they also had book-like layouts with a small illustration as a decorative purpose. After the 18th century a third kind of magazine became more common. It uses a generic illustration in a symbolic manner to evoke the spirit of the publication, without revealing any of this issue's specific contents. 
  2. The Poster Cover:
    1. It was the most common cover between the 1890s and the 1960s. On this kind of cover you'll find a main, big picture, the name of the magazine and a short description of the magazine. The main pictures were most of the time from big and famous photographers and outstanding, so that no words are needed.
  3. Picture Married to Type:
    1. In the 20th century many magazines had artful poster covers, other relied heavily on cover lines to draw readers inside in a more clear way. It is not clear when cover lines first appeared, but they've been very common in the late 1800s and early 1900s. Cover lines had a continuing dialogue. Also they started to use a more symbiotic, mutually supportive relationship between the art and type of the cover and especially the started using more words on the cover.
  4. In the Forest of Words:
    1. There has been a movement around the turn of the 21st century away from artistic covers towards covers with intense photography with a large number of vivid cover lines. They became as important as the cover art were sometimes bigger than the name of the magazine itself. Also the pictures became less important.

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