Commercials - Print Show Preview

4 major characteristics of paper are paper thickness and opacity, color brilliance, paper finish & paper handling.

ISO Brightness: It's the European standard that quantifies the brightness of paper as it would be perceived in an environment that is illuminated with a mixture of cool-white fluorescence and some unfiltered daylight. The ISO will always be a little brighter than the TAPPI for the same paper.

TAPPI Brightness: It's the North American standard that quantifies the brightness of paper as it would be perceived in an environment that is illuminated with a mixture of cool-white fluorescence and some filtered daylight. The ultra-violet light component of TAPPI brightness is the lowest of any standard.